Have you heard the news? If not, lets catch you up! In March of 2019, Facebook announced they are no longer going to use the relevance score metric for their ads. This metric informs advertisers about how their ads are expected to resonate with their targeted audiences. This score is based on a 1-10 scale […]
Today, almost everyone is familiar with the social media platforms Facebook and Instagram. However, people may be unfamiliar with these platform’s advertising capabilities and polices. Facebook has the same responsibility as Google to protect the interests and well-being of the users of their platform. For this reason, they have constructed a detailed list of guidelines […]
Ultimately, Facebook Ads Manager is where you begin when choosing to run ads on platforms such as Facebook, Instagram, or Messenger. Ads Manager is an all-in-one management tool for creating ads, organizing when/where they will run, and overseeing how well the campaigns are performing. This tool provides advertisers with the ability to select campaign factors […]