Tracking That Tells the Full Story
Most small businesses are either flying blind with no tracking, or drowning in data they can't interpret. We set up clean, accurate measurement infrastructure using GTM and GA4, connect call tracking through CallRail, and build dashboards that show you what matters — not vanity metrics.
AI helps us deploy faster and catch issues automatically, so your tracking is reliable from day one and stays that way.
Automated GTM Deployment
AI-assisted Google Tag Manager setup with pre-built templates for form submissions, phone clicks, scroll depth, and video plays.
GA4 Configuration
Proper GA4 setup with custom events, conversions, audiences, and attribution modeling configured for your business goals.
Call Tracking
CallRail integration with dynamic number insertion, call recording, source-level attribution, and lead scoring.
Custom Dashboards
Live reporting dashboards that pull data from every platform into one view. Updated automatically, no manual exports.
The measurement infrastructure your business needs to make confident marketing decisions.
Google Tag Manager
Container setup, tag/trigger/variable configuration, form tracking, click tracking, scroll tracking, and cross-domain measurement.
Google Analytics 4
Property setup, data streams, custom events, conversion configuration, audience building, and enhanced measurement.
CallRail Call Tracking
Account setup, tracking number provisioning, dynamic number insertion, call flows, call recording, and source attribution.
Conversion Tracking
End-to-end conversion measurement across Google Ads, Meta, TikTok, and other ad platforms. Offline conversion imports where applicable.
Dashboards & Reporting
Looker Studio dashboards pulling from GA4, ad platforms, CallRail, and Search Console into one unified view.
Tag Auditing & QA
Automated tag auditing to catch broken tags, duplicate fires, missing conversions, and data discrepancies before they cost you money.
A systematic process that ensures accurate data from day one — no guesswork, no gaps.
Audit Existing Setup
We review your current tracking (or lack thereof), identify gaps, and document what needs to be built. AI scans your site for existing tags, pixels, and scripts.
Implement & Test
GTM container deployed, GA4 configured, call tracking connected, ad platform pixels installed. Every tag is tested in preview mode before going live.
Report & Maintain
Dashboards built, automated reports scheduled, and ongoing monitoring to catch any tracking issues. Quarterly reviews to adjust as your marketing evolves.
Tracking Setup
- Google Tag Manager implementation
- GA4 property and event configuration
- CallRail call tracking setup
- Ad platform conversion pixels (Google, Meta, TikTok)
- Form submission and click tracking
- Cross-domain tracking (if applicable)
Reporting & Maintenance
- Looker Studio dashboard build
- Automated monthly reports
- Tag audit and QA testing
- Conversion attribution setup
- Ongoing tag maintenance
- Quarterly tracking reviews
Businesses Running Ads
If you're spending money on ads but can't tell which campaigns are generating leads or sales, you need proper tracking before spending another dollar. We connect every click to every conversion so you know exactly where your ROI is coming from.
Businesses Ready to Scale
Companies that have outgrown basic analytics and need reliable data infrastructure to make confident decisions about where to invest next. Good data is the foundation of smart growth.